Privacy is a major anxiety for today’s e-commerce shoppers, so it makes sense that online shoppers are weary of forking over their credit card information when a website keeps freezing up.Īnd just about anything else that slows down the shopping process can lead to increased bounce rates, lower conversion rates, and revenue losses. ![]() Other users might be inclined to leave a company’s website if they encounter bugs, slow page reloads, or other glitches, especially if the error or design flaw raises security concerns or leads to rage clicks. It’s no secret that more than half of mobile users will abandon a website that takes over 3 seconds to load. If retailers have learned anything in the past few years, it’s that online shoppers are more likely to abandon their carts and leave a website if they encounter site elements that slow down their shopping experience. Your team should be prepared to monitor crucial key performance indicators (KPIs) and other metrics across the company’s digital portfolio, including websites (both desktop & mobile) and native mobile apps. Keep in mind that Americans will be shopping online around-the-clock this holiday season. To help you better prepare for the upcoming (and unprecedented) holiday season, we have put together a list of top e-commerce metrics to monitor as your team embarks on Black Friday, Cyber Monday, and the rest of the holiday season. Top e-commerce metrics to monitor this holiday season Since Americans will be spending more time than ever before glued to their phones, tablets, and desktops, retailers have the opportunity to prepare for, and benefit from, the upcoming surge in e-commerce sales-that is, as long as they avoid costly outages from website problems and application crashes. Instead, they’ll probably be buying this year’s most sought out presents online, which means that monitoring your company’s top e-commerce metrics will be more important than ever before.Īcross the country, Americans who would normally spend the holiday season traveling, dining out, and attending festive parties will be stuck at home with more free time -and maybe even some extra cash to burn.Ī recent study out from Deloitte predicts that e-commerce sales in the US during the upcoming holiday season could grow up to 35% from November through January, with total e-commerce spending forecasted to reach upwards to $196 billion. And with the spread of Covid-19 still going strong across the United States, it’s safe to say that most Americans will be foregoing early morning trips to the mall on Black Friday. With Black Friday and Cyber Monday just a few weeks away, you’re probably thinking about how your organization can best prepare for the holiday shopping season. ![]() Why retailers need to adjust their top e-commerce metrics for the 2020 holiday season
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